Marketing leaders
Make marketing's path to pipeline trustworthy.
When targeting, lifecycle, attribution and handoffs stop agreeing, prove what marketing is contributing without another round of manual reconciliation.
See the workstreamsSenior revenue execution — on demand
Your revenue operating system isn't keeping up with the business.
Growth, new tools, new markets and AI expose the gaps between Marketing and Sales. ICP drifts, lifecycle breaks, handoffs weaken and reporting becomes harder to trust. LYNR puts senior ownership on the workstream, gets the system working, documents it and hands it back.
No BAU outsourcing. No standing pod. No platform dependency. One revenue-system change at a time.
- 01
Bring one change
A known revenue problem competing with the day job
- 02
Agree what done means
Fixed scope, fixed time, decisions, measures and the receiving owner
- 03
LYNR gets it working
A senior operator connects process, systems, data, enablement, automation or AI as required
- 04
Client-owned endpoint
Your team takes it back
Working, measured and documented, with no permanent dependency
Built for B2B revenue teams that have outgrown ad hoc execution, with a current acquisition focus on 100–1,000 employee software, technology and technology-enabled businesses going through GTM change. Founder-led and larger teams can still be a fit when the workstream and receiving owner are clear.
We built LYNR after years of watching important GTM work get stuck between strategy and the day job.
Who feels the problem
Same operating failure. Different executive consequence.
The company has one revenue system, but the CMO, CRO and Ops leader experience the failure differently. Start from the pressure in your seat.
Revenue leaders
Find where revenue is leaking. Fix the system behind it.
When lead quality, handoffs, stage discipline and CRM trust weaken, make the revenue flow measurable before the quarter gets harder to call.
See the workstreamsMarketing Ops / RevOps
Fix the system your team already knows is broken.
Bring in senior ownership for the cross-functional workstream your team cannot rebuild while it is still running the machine.
See the workstreamsWhy this becomes urgent
CRM / MAP change
Moving upmarket
New GTM leader
New product
Reorg / acquisition
AI / automation
Start with the problem
Which part of the revenue operating system is falling behind?
Start with one of four connected workstreams. We will show what usually fails, what evidence matters, what we build and what your team should own after handback.
Marketing and Sales do not agree which accounts deserve attention.
The TAM is broad, scoring is inconsistent and data vendors add more records than clarity. The result is spend, seller effort and automation aimed at the wrong accounts.
What usually breaks
- Marketing and Sales work from different target-account lists.
- ICP criteria are broad, repeatedly changed or not owned.
- Fit, technographic and intent signals are purchased before the targeting model is settled.
What LYNR builds
- ICP and exclusion logic grounded in available evidence
- Ranked account universe with practical tiers and ownership
- Buying-group and contact-coverage requirements
See evidence & acceptance criteria
Evidence LYNR inspects
- Current ICP criteria, account universe and segment definitions
- Opportunity and win patterns by segment, product and account characteristic
- Coverage, enrichment, scoring and intent fields across CRM, MAP and data tools
Acceptance test
- Marketing and Sales use one agreed target-account universe.
- Each tier has explicit inclusion and exclusion logic.
- Required account and contact coverage is measurable.
Typical route · Audience & Accounts Sprint
What a finished workstream looks like
Three examples of the operating work underneath revenue.
The buyer symptom changes, but the job does not: make the operating rules explicit, get them working in the systems and transfer ownership cleanly.
Example: audience and account operating model. ICP, account tiers, buying-group coverage and fit / signal logic rebuilt as one workstream, then governed and transferred.
Before
Marketing and Sales use different account lists, scoring rules and assumptions about what a good account looks like.
LYNR builds
One ICP and account universe, practical tiers, buying-group coverage and governed fit / signal logic.
After handback
Campaigns and sellers prioritise the same accounts using rules a named owner can explain and maintain.
Measured against
Target-account coverage, contact coverage, account engagement, meeting and opportunity conversion.
How to buy LYNR
Choose the right starting point.
Use Signal when the problem still needs evidence. Go straight to a Sprint when there is enough evidence to define done.
01
Problem unclear
Signal
One important workstream is real, but the evidence, root cause or priority is still disputed
One defined workstream diagnosed with evidence, commercial impact, priority and a recommended next action. If nothing should be built, we say so.
- Timeline
- 5 working days
- Price
- From £4,500
02
Problem clear
Sprint
Your team knows the bounded change that needs building, but cannot absorb it alongside BAU
A senior operator owns the defined change, builds it in your tools, tests it against a written Definition of Done and hands it back to the named internal owner.
- Timeline
- Typically 3–8 weeks
- Price
- From £22,500
03
Remit clear · capacity missing
Embed
The work is known, but priorities will evolve and you need 3–5 days/week of senior execution for a defined period
Reserved senior GTM, RevOps, Marketing Ops or Enablement execution capacity for an agreed remit. Standard rates are 3d/w £700/day, 4d/w £675/day and 5d/w £650/day, with the exact rate and four-week fee shown before signature.
- Timeline
- 3–5 days/week · normally 12 weeks
- Price
- From £650/day
04
Optional governance
Orbit
A system or workstream is already built and needs periodic senior QA, governance or adoption oversight
Periodic senior QA and governance to protect adoption and catch drift. Your team continues to run the system; Orbit is not day-to-day outsourced operation.
- Timeline
- Monthly · three-month minimum
- Price
- From £7,500/month
Handback is included in every Sprint. Embed is also designed with a defined end/renewal decision and documented transition so temporary capacity does not become accidental permanent dependency.
*Starting prices and the pricing conditions shown for each engagement type apply. VAT and legally applicable taxes plus approved travel or third-party costs are additional where applicable. Exact scope, capacity, rate and fees are confirmed in writing before work starts. There are no hidden LYNR fees.
AI & automation inside revenue execution
Fix the operating foundation first. Automate second.
We start with the revenue problem and make the process, data, ownership and human decision points explicit. Then, if AI or automation is the simplest reliable way to improve the workflow, we use it. You are buying a working revenue system, not an AI project.
Broken / manual work
Process + data context
AI / automation
Human control
KPI + owner
The run-ready standard
Show it. Teach it. Transfer it.
Every Sprint still has a written Definition of Done. We get the system working, show the team how it behaves, teach the receiving owner how to run it and transfer the documentation, controls and measurement. If the workstream still depends on LYNR to operate, it is not finished.
Working
Built and tested in your environment
Trusted
Rules, data and controls are clear enough to use
Adopted
Users know the process and operating standard
Measured
Baseline and success measure agreed
Owned
Named internal owner and runbook
30-day transition
Support without dependency
During the 30-day transition, we check that the change is still working, fix anything in scope that isn't, and make sure the named owner can run it without us.
View a sample LYNR deliverable (PDF)
Sample format using no client data.
Bring us the revenue workstream that's stuck.
Twenty minutes is enough to test the operating failure, the urgency and whether the right next step is Signal, Sprint, Embed — or nothing yet.